Thanks to your overwhelming support for the Great Kate RepliKate Survey! We thought it would be fun to gather up all the information from repliKaters around the world and learn how they repliKated, and now, as promised, we wanted to share the results with you. We were surprised to learn some things, but some things we could have guessed!
How long have you been a fan of the Duchess of Cambridge?
A question we were not surprised with – over 88% of you have followed the Duchess of Cambridge since at least the Royal Wedding, with 49% of you having followed Kate since before her big day.
Why did you start following the Duchess of Cambridge?
While many of you were fans of the monarchy way before Kate, there is also a very healthy group of you (70%!) who started to follow Kate based solely on who she was as a style icon, person and future Queen. One person gave us a little more detail, which I think is very powerful of why so many love Kate… For Kate. “[She is a] Beautiful person and quite a stunning change over the years”
What first appealed to you about the Duchess of Cambridge’s style?
Unsurprisingly, 91% of you shared that it was Kate and her own personal style itself that appealed to you – although since multiple answers were available, many of you also shared that the price point of her pieces and the regal look of her favourites were appealing. We had some absolutely great comments which we wanted to share. One comment was about the maturity of Kate’s style: “As an American, a wife and a mother, I was sick of seeing celebrities dressed so trashy and scantily. Seeing Kate dressed so beautifully and respectfully was all the proof I needed that you could have positive attention and remain true to yourself.” Another such comment shares that Kate has proven you don’t need to bare skin to be attractive: “She often chooses pieces that are stylish while still modest. It’s great!”
How many pieces in your closet are exact repliKates of items Kate has worn?
This one surprised us! 52% of you own only 1-2 of the exact pieces Kate has worn in your wardrobes, whereas a lucky 8% of you own 20 or more. It led to the next question, which talked more about how many similar styles you own.
How many pieces in your closet are similar repliKates of items Kate has worn? (Not the same brand, similar style, colours, shapes, etc.)
This was more in line with what we were expecting. 28% of you own 2-5 repliKate pieces in your wardrobes, and 29% own between 5-10.
Which category of repliKate items do you most prefer to shop for?
We left this one open for multiple answers, and we definitely got them! Your favorite items to shop for that Kate has worn are definitely dresses and footwear – followed closely by accessories and tops. When it comes to your favourites, you weren’t shy telling us why you love to repliKate any item. One respondent said: “I prefer to shop for ANY item that makes sense in my wardrobe and will give me pleasure to wear.”
How much money have you spent on repliKate fashion items in the last 12 months?
Taking a guess on how much money you’ve spent is never a fun exercise (or wait, is that just us?) but when we asked you how much you had spent on repliKates in the last 12 months, you were very forthcoming! The majority of you (37%), have spent less than $200, and 12% of you have spent nothing at all. There are also the few (3%) who have spent more than $5000 on items.
What is your most important requirement in a repliKate for you when making a purchase?
Many of you had a tossup between price and style, but when we saw some of the responses you shared, we knew exactly why – the pieces needed to fit with your life wardrobe and style. One respondent shared: “That it works on me and in my life”, while another shared that it needed to be: “Something that will make me feel special when I wear it and that I will use!”
Here are some of our favourite repliKates from years gone by:
Thank you so much to everyone who responded! If you’d like to see a full breakdown of the results, don’t hesitate to contact us!